Saturday, February 15, 2020

Ethical Issues within Information Technology Essay

Ethical Issues within Information Technology - Essay Example Similarly social networking media is used to connect with friend and relatives and share the events of life (Reynolds, 2014). But if someone’s intention is wrong then he may use the shared data or pictures which is not right at all. Security is another important issue. Hackers can easily hack into any computer by using internet protocol and collect data to fulfill some selfish reasons. In case of online banking hackers can easily get information about the transfer of funds and money can be transferred to their desired account by their interruption. So security should be at high level while using information technology (Azari, 2003). Ownership is such kind of ethical issue which indicates the right of an original creator on his work. Information technology has made it easy to get access about any information at any given point of time. There are so many music and book sharing networks through which people can download those data and can use for their own purpose. In such cases the original creators of those works lose the credibility of their work. Extensive use of networks and internet, easy access to technology and advanced wireless telecommunication system gradually losing the control on the whole process and hacker are getting benefits from their mal practices (Brennan and Johnson, 2004). Sharing own data also hamper the accuracy level of the information. People use these data as an authentic source but sometimes they do not get the proper data for using in their work. According to the importance of these ethical issues, these can be ranked as the following order: Privacy, Security, Control, Ownership and Accuracy. Privacy, security and control are three most important parameters for reducing the practice of hacking (George, 2008). Computer crime, viruses, hacking, piracy, plagiarism these are very serious impact on the field of information technology. Current

Sunday, February 2, 2020

Contemporary Global Marketing ( International Marketing Opportunity Essay

Contemporary Global Marketing ( International Marketing Opportunity Planning Group ) - Essay Example From Jurlique's farm to your skin, the biodynamic practices that used on their farms help create the beauty on your skin. The biodynamic blends that are applied with extreme care and precision to Jurlique's soil and plants lead to greater effectiveness in all of Jurlique skin care products. Jurlique's soil is fertile and their farms are based on a natural cycle of renewal to help keep your skin replenished and alive. Since 1985, Jurlique's biodynamic farming methods have been rooted in their belief in the relationship between health, beauty, the earth and all living things. Jurlique strived to create products that sustain both of restoring and maintaining healthy skin. 2.2 Situation Jurlique innovation Jurlique's mission is to be the global leader and innovator in biodynamic and organic skin care. Today each harvest is still tended with the same care and detailed focus that began on a farm in South Australia over twenty years ago. Jurlique continues to lead the industry and strives t o development of high-performance skin care. As Jurlique’s company continue to lead the industry, the company strives to produce the most effective skin care while meeting the changing of the customer. 3. Issue and Problem 4. Analysis 4.1 Environment Analysis The environment analysis of a business corporation can be done on the basis of the strategic tool PESTEL. The PESTEL stands for the acronym for political, economic, social, technological, environmental and legal which are the factors upon which the firm’s external environment would be analyzed. The country chosen for the analysis is United Kingdom where the company focuses to export huge volumes of its natural products. Political Factors The government of United Kingdom is found to render holistic support for the growth of trade of Jurlique skin care products and beauty spas owing to the cause that the products increase the consciousness of protecting the natural environment. This fact helps the business corporati on to gain large amount of support from the government to carry out its expansion drives in competition to another key player Body Shop (Ammenheuser, 2011). Economic Factors It is found that owing to the reasonable price standards of Jurlique skin care products it is highly appreciated by the economy of Australia. The Australian economy truly appreciates the long bonding relationship that it has framed with the reasonably priced and high quality products of the cosmetic company. Thus more number of stores and beauty clinics are coming up in the region for its high social acceptance (Jurlique, 2011). Social Factors Jurlique skin care products earn a high amount of social acceptance for being able to satisfy the necessities of different demographic profiles pertaining to income and age levels. It is found that the herbal cosmetic company tends to produce different products for different age groups of people belonging to either gender and also for kids. Further the company to catch inc reasing consumer consciousness endeavors to produce large number of variants at different price ranges. Still the company to get a larger space in the consumer market need to gain a more favorable social image so as to enhance its brand value in regards to its competitors (Naturisimo, 2011). Technological Factors Jurlique skin care products fully depend on herbal technology for the preparation of different skin care body lotions